IOP: IDEAS ON PURPOSE
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IOP

Selected Clients:

3M
Asia Society
Clinique
Competitive Power Ventures
DeSilva & Phillips
Memorial Sloan-Kettering Cancer Center
NYCE Corporation
NewPower
New York University
Octel Corp.
Odegard Inc.
Pfizer
Regeneron
Pharmaceuticals, Inc.
Robert Wood Johnson Foundation
TB Alliance
UBS PaineWebber
University of Pennsylvania
Warburg Pincus

TB Alliance

“Not many designers are brave enough and savvy enough to figure how to develop the right story and image for a new organization that defied being put in a box — a public-private partnership developing new medicines for TB. We had to look professional and business-y, but still appeal to global health activists and workers on the frontlines of the war on infectious diseases. These guys figured it out. We now have an elegant and accessible annual report that everyone — in a very broad community — raves about. That's why IOP is successful and should get recognized for embracing and delivering on business opportunities that fall outside the norm of 'selling'/marketing paradigm.”

Gwynne Oosterbaan
Assistant Director, Public Affairs

2002 Annual Report

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