GRAPHIC DESIGN USA SELECTS DARREN NAMAYE FOR “PEOPLE TO WATCH IN 2005”

NEW YORK, NY — FEBRUARY 11, 2005

Darren Namaye, principal and creative director at Ideas On Purpose (IOP), was chosen by Graphic Design USA as one of the “Best and Brightest” to watch in 2005. Candidates were evaluated on talent, leadership, success, insight and business savvy. The magazine stated that the honorees “embody the spirit of the creative community.”

Namaye, a founding partner of IOP, said “It is great to be included in this select group. The work we do at Ideas On Purpose motivates me to keep pushing for the best solutions for our clients. The recognition is great, and I am looking forward to attacking our next assignment.”

Examples of Namaye’s and IOP’s award-winning work are on the web at www.ideasonpurpose.com.

About Ideas On Purpose

Ideas On Purpose (IOP) is a group of talented individuals who are experts at identifying and delivering clients’ unique stories. IOP helps clients define their strategies and visually distinguish themselves. They study the specifics of each business and explore the individuality of each corporate culture, then apply that knowledge across the board — from the biggest conceptual thinking to the smallest design details. The result? IOP connects with targeted audiences through exceptional work products that are as dynamic and diverse as the clients they represent. More information and samples from their portfolio are online at www.ideasonpurpose.

Contact: Michelle Marks

(212) 366-6355