Pfizer (NYSE:PFE) partnered with Ideas On Purpose, a New York studio specializing in strategic, visually compelling business and investor communications, to produce their 2005 Annual Review.
Ideas On Purpose created a review that broke with past traditions and boldly presented the employee stakeholders and their excitement about the future of Pfizer. In this tumultuous time for the pharmaceutical industry Ideas On Purpose captured the drive and the will to move beyond the challenges. The review was mailed globally to all shareholders and is used in marketing the company through out the year.
“Ideas On Purpose’s content oriented, narrative approach, works for companies big and small. The Pfizer report connects with the audiences and reveals the company’s culture,” notes Darren Namaye, principal at IOP. “The most successful Annuals address not only the performance of the past year, but look ahead to the future of the company and enhance the brand.”
Pfizer Inc is the largest privately funded medical research and development concern, with eight drugs topping a billion dollars in sales in 2005 and products available in more than 150 countries. Pfizer discovers, develops, manufactures, and markets leading prescription medicines for humans and animals and many of the world’s best-known consumer brands.
Ideas On Purpose (IOP) is a group of talented individuals who are experts at identifying and delivering clients’ unique stories. IOP helps clients define their strategies and visually distinguish themselves. They study the specifics of each business and explore the individuality of each corporate culture, then apply that knowledge across the board — from the biggest conceptual thinking to the smallest design details. The result? IOP connects with targeted audiences through exceptional work products that are as dynamic and diverse as the clients they represent. More information and samples from their portfolio are online at www.ideasonpurpose.