Pfizer (NYSE:PFE) is again partnering with Ideas On Purpose, a New York studio specializing in strategic, visually compelling business communications, to produce their Annual Review. In addition, Pfizer selected Ideas On Purpose (IOP) to design and implement its suite of Corporate Responsibility materials. “Pfizer has had a change in leadership and is going through a tumultuous time. Effective communications are critical to moving the company forward” said Michelle Marks, principal at IOP. Ideas On Purpose will create a suite of materials to communicate to the market in one voice, bringing unity to Pfizer’s major corporate-wide communications.
Pfizer Inc is the largest privately funded medical research and development concern, with eight drugs topping a billion dollars in sales in 2006 and products available in more than 150 countries. Pfizer discovers, develops, manufactures and markets leading prescription medicines for humans and animals in nine major Therapeutic Areas.
Ideas On Purpose (IOP) is a group of talented individuals who are experts at identifying and delivering clients’ unique stories. IOP helps clients define their strategies and visually distinguish themselves. They study the specifics of each business and explore the individuality of each corporate culture, then apply that knowledge across the board — from the biggest conceptual thinking to the smallest design details. The result? IOP connects with targeted audiences through exceptional work products that are as dynamic and diverse as the clients they represent. More information and samples from their portfolio are online at www.ideasonpurpose.