Ideas On Purpose (IOP), an award-winning branding and design firm, today announced that it has expanded its partnership with The New School, a university comprised of eight schools offering undergraduate, graduate and continuing education programs. Working with The New School for General Studies, IOP will create a system of Web sites to support and foster increased growth and aid in recruitment initiatives at the school.
The New School for General Studies is the second largest school within The New School. Its programs provide students convenient access to a wide-range of continuing education, degree and certificate programs.
“At IOP, we believe good design comes from a deep understanding of our client’s business and how they are positioned,” said Michelle Marks, principal at IOP. “For the past 18 months we have enjoyed a productive partnership developing the New School brand online. Understanding the New School’s culture, its students and growth plans will play an instrumental role in the evolution of the online presence for General Studies.”
Speaking about the collaboration, Gene Massey, Director of Online Media said, “Ideas On Purpose has been an excellent partner as we develop the New School brand online. We have collaborated on several sites and their market insight, creativity, quality of design, technical flexibility and attention to detail exceeded all our expectations. The result has been excellent Web sites.”
Located in the heart of New York’s Greenwich Village, The New School is a center of academic excellence where intellectual and artistic freedoms thrive. New School students participate in programs that strive for academic excellence, technical mastery, and engaged world citizenship. The 8,867 matricu- lated students and more than 5,663 continuing education students who attend the university enjoy small class sizes, superior resources, and renowned working faculty members who practice what they teach. Artists, scholars, and students from all walks of life attend its diverse programs and can earn everything from program certificates to bachelor’s, master’s, and doctoral degrees. The eight schools that make up The New School are: The New School for General Studies, The New School for Social Research, Milano The New School for Management and Urban Policy, Parsons The New School for Design, Eugene Lang College The New School for Liberal Arts, Mannes College The New School for Music, The New School for Drama, and The New School for Jazz and Contemporary Music.
Ideas On Purpose (IOP) is a group of talented individuals who are experts at identifying and delivering clients’ unique stories. IOP helps clients define their strategies and visually distinguish themselves. They study the specifics of each business and explore the individuality of each corporate culture, then apply that knowledge across the board — from the biggest conceptual thinking to the smallest design details. The result? IOP connects with targeted audiences through exceptional work products that are as dynamic and diverse as the clients they represent. More information and samples from their portfolio are online at www.ideasonpurpose.