PRESTIGIOUS COMPETITIONS RECOGNIZE IDEAS ON PURPOSE ONCE AGAIN

NEW YORK, NY — September 30, 2003 | PDF

Ideas On Purpose (IOP), a leading New York-based graphic design studio, announced today it has been honored once again by some of the industry's most prestigious awards committees for recent work on behalf of clients. The awards recognize a wide-array of annual reports and communications for clients in a variety of industries, further validating IOP's position as one of the premier design studios dedicated to delivering strategic, visually compelling annual reports and brand communications for clients. The studio was recognized by the International ARC Awards, the Black Book AR100 Show, Graphic Design:USA magazine's American Graphic Design Awards, HOW magazine's International Design Competition, STEP Inside Design magazine's Annual Review show and Making and Breaking the Grid, by Timothy Samera.

At the International ARC Awards, three IOP projects were honored; the 2001 American Jewish Joint Distribution Committee annual report with a gold award – indicating best of category, the 2002 Octel Corp. annual report with a bronze award, and the 2002 TB Alliance annual report with a bronze award. The ARC Awards are presented to annual reports that demonstrate superior performance in carrying out stated goals and objectives, innovative concepts, noteworthy writing, clarity in financial data presentation and imagination and vigor in design.

The 2002 Octel annual report and the 2001 NYCE annual report were also recognized as two of the year's best 100 annual reports at the Black Book's 18th Annual AR100 Show and both were honored in Graphic Design:USA's American Graphic Design Awards. The AR100 Show is the largest and most prestigious competition recognizing design and strategic excellence in corporate annual reports, culminating in a full-color, hardcover book showcasing the winning entries. The American Graphic Design Awards showcases the breadth and depth of graphic design in the USA today with entries from all 50 states.

"We are thrilled to win the recognition of our peers and our industry. Most importantly, we are proud that our work has served our clients' strategic objectives and resonated with the target audiences. Our clients, our peers and our industry recognize the value we provide," said Michelle Marks, a principal at IOP.

Additional awards secured by IOP include:

About Ideas On Purpose

Ideas On Purpose (IOP) is a group of talented individuals who are experts at identifying and delivering clients' unique stories. IOP helps clients define their strategies and visually distinguish themselves. They study the specifics of each business and explore the individuality of each corporate culture, then apply that knowledge across the board — from the biggest conceptual thinking to the smallest design details. The result? IOP connects with targeted audiences through exceptional work products that are as dynamic and diverse as the clients they represent. More information and samples from their portfolio are online at www.ideasonpurpose.com.

Contact: Jeff Westhoven

(212) 366-6355