What does the recipient get?
The selected organization receives a focused rebrand.
Deliverables could include:
- Strategy & Positioning
- Logo & Identity
- Website Design & Development
- MS Office Tools
- Video Production
- Trademarking legal services
Who can apply?
Smaller nonprofits in need of a rebrand to get them to the next level.
We’re eager to make an impact in our community and work closely with a group that currently has a website and social media presence (even at the most basic), but could benefit greatly from our expertise in telling their story more effectively.
Our ideal partner is a group that knows who they are, what their key messages are, has clear goals and is ready to take things to a different level.
To be considered for Brand New Brand!, the nonprofit organization must:
- Be based and working within 150 miles of NYC.
- Be “doing,” not funding.
- Have been a 501c3 established for at least 3 years.
- Be able to host and manage a new website (WordPress).
- Agree to use/keep up the site and branding as provided for at least two years after the partnership.
- Agree to have the organization’s decision makers (a specific liaison, the executive director, etc.) attend 1-3 meetings at the IOP office.
- Commit to continuous communication with IOP throughout the branding process.
- Sign a contract outlining the specifics of the partnership, including exact tasks required (getting approvals, etc.), hour estimates, responsibilities and more.
- Be prepared for a few expenses (we’ll work to keep these to a minimum).
How is the Brand New Brand! recipient chosen?
Judging happens in two rounds.1
IOP experts and our partners make an initial selection of semi-finalists. We ensure the semi-finalists meet all of the criteria for a successful partnership and agree to basic terms (i.e., be able to participate in the workshop, attend presentation sessions and be able to support the ongoing implementation of the new brand).2
We engage the help of our expert independent judges, who select the recipient of Brand New Brand.
Our 4th Cycle Judges
Deputy Director, Programs
New Jersey Health Initiatives
As Deputy Director of Programs, Diane brings learnings from and relationships with state and national stakeholders to reimagine how to build healthier communities, partner on strategic design, and direct the tactical implementation of NJHI’s funding initiatives. In addition to her programmatic responsibilities, Hagerman directs New Jersey Health Initiatives’ (NJHI) communications efforts, which are integral to NJHI’s work to drive upstream health conversations, promote the work of NJHI grantees, and connect underutilized resources to improve health in lower-resourced communities. Diane appreciates working directly with NJHI’s active grantees to ensure they are able to realize the full potential of their projects, aligning technical assistance and support to build stronger networks among grantees, ensuring they have opportunities for growth and success throughout and beyond their grant funding.
Diane currently serves as a trustee of the Council of New Jersey Grantmakers, a member of the Healthy New Jersey 2030 Advisory Council and is a 2015 Lead NJ Fellow. Diane holds a Bachelor of Business Science degree in Marketing from Webber College in Babson Park, FL, and a Master of Arts degree in Mass Communication from the University of Florida. Prior to joining New Jersey Health Initiatives in 2002, Diane served as the Corporate Manager of ElderMed Services with Kennedy Health System in southern NJ, and Manager of Employee Programs and Communications with Trump Hotels & Casino Resorts in Atlantic City.
Executive Director, NYU Entrepreneurial Institute
Managing Director, NYU Innovation Venture Fund
Frank is the founder and executive director of the NYU Entrepreneurial Institute, where he leads a pan-University initiative to spur and support entrepreneurship and technology commercialization. Frank is also managing director of the NYU Innovation Venture Fund, a seed-stage venture fund that has invested in 24 NYU startups. He collaborated with Giff Constable to produce two acclaimed entrepreneurship texts: Talking to Humans and Testing with Humans.
Frank has more than 25 years of experience in early-stage investing, spinouts and technology commercialization. He was a founding partner of corporate spinout VC specialist New Venture Partners, and before that Director/Entrepreneur-in-Residence in Lucent’s New Ventures Group. Previously, he held positions in product management and marketing at Sun Microsystems, Apple and NeXT.
Frank has previously served as an Instructor for the NSF’s I-Corps program, taught entrepreneurship courses at NYU’s Tandon School of Engineering and the Courant Institute, served as a mentor at Techstars, and on the advisory board for the Tufts Entrepreneurship Center (TEC).
Frank holds a BA from Tufts University and an MBA from Duke University’s Fuqua School of Business.
Kids In Crisis
Jen Brown began her career in Higher Education Administration, specifically, student programming, development, and administrative and logistical operations.
During her tenure at NYU, Jen was responsible for creating the “NYU Summer“ program providing support services for interns and summer students from around the world. In addition to serving as Assistant Vice President for NYU Campus Services, Jen served on the University implementation team charged with converting La Pietra, a 60-acre Estate in Florence Italy, into a full service academic and residential campus.
Currently Jen oversees Operations at Kids In Crisis, a former IOP Brand New Brand recipient. Kids in Crisis provides emergency shelter, crisis counseling, and community education programs for children of all ages and families facing crisis. As a 24-hours, 7-day a week facility, Jen oversees and supports all of their operations from IT, HR, facilities and policy development for the residential shelter program.
Jen holds an MA in Counseling and School Administration from Kean University, and a BA in Psychology and Human Services from Rowan University.