With the UX underway, we went to work on the visual identity.
We explored a broad range of possibilities for the visual expression of the brand, and shared our favorites with Kids In Crisis. Once we aligned on the right choice, we went to work creating the full visual identity system. We are looking at color, typography and the way they communicate with their supporters. We look at how the identity needs to live, both digitally and in print. We are creating a living system, something that will serve Kids In Crisis for a long time, and won’t get stale.
The entire studio is having fun collaborating and contributing their expertise. We’re looking forward to the big reveal!