Follow the chronicles of our Brand New Brand! recipients, detailing each step of the selection rounds, our expert judges’ input and the rewarding journeys that we took with these fantastic nonprofits.

4th Cycle Recipient:

Lucas’s Fitness Lab

Learn more about the process, starting with vetting the applications, all the way to re-branding one local nonprofit.

Past Recipients:

The Bronx Conservatory of Music

Follow the journey, from the outset through the pandemic to launch.

Kids In Crisis

Follow our journey with Kids In Crisis from start to finish.


Learn more about our first ever recipient of Brand New Brand!