We dove deep with The Bronx Conservatory of Music to understand their values, aspirations and needs. Next, with the added expertise of BNB! partner Alex Reid from 2&2, we set to work developing their brand platform — positioning and messaging — before visualizing the brand itself. After encapsulating the approach, we set about the initial design.
We explored the visual identity, color palette, and typography in order to best to communicate the essence of the organization. We looked at the needs systematically, assessing how we’d apply the brand to all the various touchpoints.
We shared the brand platform and the strongest visual contenders with The Bronx Conservatory, getting alignment on the best way forward. After a spirited discussion, we all rallied around one approach and are now on our way to thinking about the website visual design and full brand expression!