Our 2015-2016 Judges and Process

We enrolled the help of expert judges. Judging happened in two rounds. First, the IOP experts and our partners made an initial selection of semi-finalists. We ensured the semi-finalists met all of the criteria for a successful partnership and agree to basic terms (i.e., be able to participate in the workshop, attend presentation sessions and be able to support the ongoing implementation of the new brand). Then, the semi-finalists were reviewed by a panel of independent judges who selected the winner of Brand New Brand.

The Judges were:


Joan Barlow

Joan Barlow is the Creative Services Officer at the Robert Wood Johnson Foundation (RWJF). RWJF, the nation’s largest health philanthropy, is working to build a Culture of Health enabling all in our diverse society to lead healthier lives, now and for generations to come. Barlow’s 25 years of varied brand marketing expertise has helped construct and implement RWJF’s visual identity development, as well as brands and communications for numerous programs and grantees. She serves as an Advisory Board Member for the AIGA Design for Good initiative, and is a strong proponent of human-centered design approaches to challenge, engage and motivate people to improve their health—and ultimately their lives.



Claire Schultz

Claire Schultz is the Chief Executive Officer of the Hearing Health Foundation, the largest private funder of hearing research, with a mission to prevent and cure hearing loss and tinnitus. Schultz previously served in senior leadership roles at Amnesty International, the Juvenile Diabetes Research Foundation (JDRF), and the American Jewish Joint Distribution Committee. At JDRF, Schultz led a major rebranding and repositioning effort with national and international scope. Prior to working in the nonprofit sector, Schultz held management positions at NBC, Inc., Microsoft Corp and Disney/ABC, Inc.



Jill Sendor-Laychak

Jill Sendor-Laychak is the founder and principal of JSL Associates, a communications firm that works with a range of clients from corporations to small start-ups and from nonprofits to trade associations. Before establishing JSL Associates, Sendor-Laychak was director, communications services, for Texaco Inc., and prior to that she spent 20 years in corporate, marketing and employee communications for Champion International. Passionate about giving back, she has served as a director on several boards, including the Stamford Museum & Nature Center and the Bartlett Arboretum, and serves as a volunteer on numerous nonprofit committees, the most recent being Stamford Citizen of the Year and Treetops Chamber Music Society.