Kids In Crisis Rebranded

Our judges selected Kids In Crisis as the second recipient of our BrandNewBrand! award. 

Kids in Crisis provides 24/7 support to help children and families resolve conflict. Based in the Fairfield County, Connecticut area, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health.

The new visual identity system encapsulates the organization’s combined optimism and dedication to their mission. From the logo to a photo library to their new website, IOP and our partners supplied the communication tools to speak to their most important audiences, and created a platform to share their ideas and offer support.

The process is detailed below. See the case study.