Pfizer launched their 2012 Online Integrated Annual Review. Pfizer continues to lead in corporate reporting, combining their annual review and responsibility report, with videos bringing the stories to life.
For 2012 Pfizer produced a web-only review. It includes financial and non-financial performance metrics as well as a full GRI index. The site showcases the achievements of employees and how they are creating an ownership culture. Five original videos bring successes to life.