AGCO Corp.
2019 Integrated Annual Report
What We Did
- Creative Strategy
- Digital Strategy
- Information Architecture
- User Experience Design
- Visual Design
- Print Design
- PowerPoint Presentation
- Website Development
- Content Strategy & Writing
“What does it take to feed a changing world?” frames AGCO’s first Integrated Annual Report, a digitally-native report that includes their CSR & Sustainability Report, and is supported by a 10K wrap. The immersive and dramatic site experience emphasizes AGCO’s mission: Smart Solutions for Sustainable Agriculture.
IOP first drafted a strategic framework: Smart Thinking, Smart Solutions, Smart Impact to gain senior leadership alignment around the new mission. We created a dynamic PowerPoint to launch the strategy internally.
Then, we leveraged the initial strategy work and wrote, designed and developed a digital-first, visually dynamic presentation of their performance and CSR efforts. This inaugural integrated report brings their unified strategy to life. Anchored with videos and stories, the report shifts the discussion of the business to solutions that are offered across their brands. It highlights their global reach and boundless opportunities. And, the robust CSR section frames AGCO’s contribution to society as a business and a global citizen.
