AGCO is farmer-focused and purpose-driven, and the opportunities ahead of the company are clear: customers want AGCO to be easy to do business with; employees want a purpose-driven culture and a simple operating model and shareholders want profitable growth and sustainable grade investment. How to capture all this in a pivotal year in the midst of a pandemic and a new CEO?
IOP created the reporting suite around AGCO’s refreshed purpose statement and strategy: Farmer-focused Solutions to Sustainably Feed Our World. We wrote, designed and developed a microsite that show and tell the company’s vision, the broad product offerings and it’s sustainability efforts. A printed 10-K wrap accompanied the site. We also designed the company’s first full sustainability report PDF. The “hub-and-spoke” model optimized communications for varied audiences.