Moody’s, a premier ratings agency and provider of consulting services, faced challenges after the financial crisis. With two operating units and the corporate entity it needed a new brand strategy to chart the course forward, reviving and building its reputation.
IOP worked with Moody’s, creating the company’s global visual identity system. We addressed the Brand architecture leaning on the master brand and created templates and guidelines to empower internal teams to implement online, in print and in the physical environment. We also produced marquee communications for investor, employee and product marketing needs.