One of the world’s premier cancer centers, Memorial Sloan Kettering is committed to exceptional patient care, leading-edge research and outstanding educational programs. For more than a decade IOP has worked with MSK to develop their premier publication, the annual report as well as other communications. IOP designed 14 years of award winning annual reports for MSK.
2018 was a challenging year for MSK’s reputation, with issues in the media around transparency among leadership. IOP designed the report “Why I choose MSK” focusing on first-person narratives underscoring the importance of why physicians, nurses and staff work at MSK and the meaningful impact of the work they do. This approach also translated to powerful patient stories further highlighting choice. The design is bold and simple providing access to both the skimmer and the person who wants to read in depth.