Pfizer
Integrated Annual Review
What We Did
- Creative Strategy
- Digital Design
- Digital Strategy
- Information Architecture
- Print Design
- Report Strategy
- User Experience Design
- Video Creation
- Website Development
- Writing
For 12 years, through multiple business cycles and leadership teams, IOP developed the content and design for Pfizer reports, beginning with separate annual review and responsibility reports and evolving into a fully integrated, digitally lead report.
The featured report is the final IOP-lead installment, a fully responsive, online-only review leads with a video series featuring Pfizer scientists discussing their work. These brief, sharable “What We’re Working On” videos are the backbone of the report, giving a peek into the exciting science happening at Pfizer.
Further, the review integrates stories, facts and figures highlighting what Pfizer has been doing across its businesses and why it matters to human health.
The report incorporates a GRI Index and was used throughout the year to showcase the scientists and work in progress, and the videos are crafted to be easily repurposed for other communications channels.
Overall, this review showcases Pfizer’s continuing journey of science, seen in light of its contribution and ultimate value to society both as a business and a global citizen — with every stakeholder in mind.
For the shareholder meeting we prepared a unique highlights card deck, to serve as a snapshot of the review and to help drive traffic to the site.
