Pratt & Whitney Employee Safety and Quality Campaign
What We Did
Campaign Strategy, Tagline & Messaging
Digital Banners and Cards
IOP was enrolled to create a campaign to engage all Pratt & Whitney employees in quality and safety initiatives. Driven by a strong graphic look and the theme line Delivering Dependable Engines, the campaign emphasizes that every part, every piece, every person, needs to work together perfectly and in sync to deliver quality and safety. Just as every piece of an engine must work seamlessly and perfectly together, so each individual in the company must commit to a relentless focus on quality and safety. Millions of parts, 30,000 employees, all coming together to deliver success.
IOP produced the identity and deliverables to support the rollout of the campaign. It kicked off with a video produced with our partner Tribe Pictures and extended globally with digital communications, internal social media, posters, badge cards, table tents and more to reach all employees whether they were remote, working an office or on the shop floor.