2015 Year in Review and Sustainability Report

Stanley Black & Decker

A long-time partner, Stanley Black & Decker engaged IOP to create a suite of communications. This three part suite includes: a digital Year in Review, a feature rich website incorporating more content, stories and videos as well as the full Sustainability Report; the Annual Report, a 10-K wrap; and, Sustainability Highlights.

This marquee communication suite is used with many audiences from job seekers to investor to environmental activists and regulators. IOP wrote, designed and built the microsite. The theme “What Makes Us Different” captures the company’s unique approach and successes.

Gregory S. Waybright VP, Investor and Government Relations, said:

“Ideas On Purpose is a great partner and an extension of our team. From day one they used my time well with a defined process that made for a smooth project. They married corporate, financial and sustainability content seamlessly and brought our company’s key messages to life in print and online. And, most importantly, the IOP team was easy to work with because they listened well, offered good options and were flexible — especially under pressure. This was critically important to me as I was new to the position and looked to IOP for not only creative input but also for direction and guidance on planning and executing the project in the most efficient and cost effective manner as possible. A great process, a great product and great people to work with. We couldn’t be happier with the results.”

What We Did

  • Creative Strategy
  • Digital Design
  • Digital Strategy
  • Information Architecture
  • Print Design
  • Site Promotion Strategy
  • User Experience Design
  • Website Development
  • Writing