2016 Annual Report and Stakeholder Communications


Nielsen published a suite of communications intended for Investors and Stakeholders. The suite consists of a traditional 10-K wrap with a CEO letter; a robust digital Annual Report that includes citizenship highlights and links to the GRI report; and a redesigned, simplified Proxy. The theme “The Science Behind What’s Next” ties to a recently launched marketing campaign and unites the suite with other Nielsen publications. This suite formed the initial launch of the new Nielsen brand.

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What We Did

  • Creative Strategy
  • Digital Strategy
  • Digital Design
  • Print Design
  • Proxy Design
  • Information Architecture
  • User Experience Design
  • Website Development