2016 Year in Review and Sustainability Report

Stanley Black & Decker

In 2016 Stanley Black and Decker had a new CEO and a newly defined purpose. The company engaged IOP, a long-time partner, to create a suite of communications to support strategic priorities and the purpose messages.

This three part suite includes: a digital Year in Review, a feature rich website incorporating more content, stories and videos as well as the full Sustainability Report; the Annual Report, a 10-K wrap; and Sustainability Highlights. Gregory S. Waybright VP, Investor Relations, said:

“Ideas On Purpose is a great partner and an extension of our team. From day one they used my time well with a defined process that made for a smooth project. They married corporate, financial and sustainability content seamlessly and brought our company’s key messages to life in print and online. And, most importantly, the IOP team was easy to work with because they listened well, offered good options and were flexible — especially under pressure… A great process, a great product and great people to work with. We couldn’t be happier with the results.”

Visit the site.

What We Did

  • Creative Strategy
  • Digital Design
  • Digital Strategy
  • Information Architecture
  • Print Design
  • Site Promotion Strategy
  • User Experience Design
  • Website Development
  • Content Strategy & Writing
  • Social Media Assets