Visual Identity System and Digital Presence

The Green House Project

The Green House® Project is leading a national transformation in institutional long-term skilled nursing care. Working with grant funding from The Robert Wood Johnson Foundation, the organization is pursuing its vision of transforming a dehumanizing experience into a life-affirming one — where elders and staff who care for them are respected. To challenge the entrenched culture, the green house project enlisted IOP to establish their brand and create the communications tools they needed.

What We Did

  • Identity Design
  • Brand Strategy
  • Brand Architecture
  • Information Architecture
  • User Experience Design
  • Website Development
  • Print Design