Product Branding and Launch Materials


Eye in the Sky is a real-time dynamic catastrophe analysis software tool offered to Holborn clients. The interactive application allows users (insurance companies) to actively assess risk exposures and accumulations by creating scenarios and testing theories.

To introduce this branded service to customers, prospects and the industry, IOP designed the visual identity for Eye in the Sky, complemented by brand launch materials and a flight of trade ads. The ads introduce the concept and highlight the benefits of Eye in the Sky, with the headline “See More, Know Better, Decide Faster.”

What We Did

  • Product Branding
  • Identity Design
  • Advertising
  • Writing