Visual Identity System and Communications


A premier ratings agency and provider of consulting services, Moody’s needed to address their brand and communications to revive its reputation after the financial crisis. IOP worked with Moody’s creating the company’s global visual identity system as well as investor, employee and product communications.

What We Did

  • Brand Strategy
  • Brand and Communications Architecture
  • Visual Identity System
  • Collateral System
  • Corporate, Investor and Employee Communications
  • Annual Reports
  • Marketing and Sales Support
  • Collateral System
  • Signage system
  • Digital Design
  • Art Direction
  • Event Graphics