Visual Identity and Website

New Jersey Health Initiatives

New Jersey Health Initiatives supports advancement in health services delivery, improvement in health, and the expansion of leadership expertise through grant-making across the state of New Jersey. The program needed to rebrand itself in order to create a stronger profile among local and community partners in New Jersey and establish a stronger reputation and credibility overall.

IOP was engaged in a complete rebranding assignment from logo to tagline to a new web presence. Diane B. Hagerman Deputy Director of New Jersey Health Initiatives had this to say about working with IOP:

“Ideas On Purpose took us through a rebranding effort and complete re-build of our website with such skill, creativity and passion! They engaged us in a process of really thinking about who we are, who our audience is, and what words and phrases best capture our work, and we still use the results of that process in our thinking and planning every day. Our new brand — logo, tagline, website — is sharp and fresh, and IOP delivered work beyond our expectations under tight timelines with extreme professionalism.”

We continue to support NJHI on an ongoing basis.

What We Did

  • Creative Strategy
  • Digital Design
  • Digital Strategy
  • Event Graphics
  • Identity Design
  • Infographic Design
  • Information Architecture
  • Tagline Development
  • User Experience Design
  • Website Development
  • Website Maintenance