Capabilities Brochure

Tradeweb

Tradeweb was in the midst of redefining itself. IOP created a corporate signature capabilities brochure, useful as a tool for the sales force, a recruiting document and a signature for the CEO. The brochure also needed to bring what Tradeweb does — building and operating electronic over-the-counter marketplaces — to life. IOP created the first corporate marketing communication, giving the company the language and brand expression to describe itself both in print and online.

 

What We Did

  • Strategy
  • Writing
  • Print Design