United Technologies
Investing in the USA Campaign

What We Did

• Digital Strategy
• Information Architecture
• User Experience Design
• Digital Design
• Infographic Design
• Social Media Assets
• Website Development
• Website Hosting & Maintenance

United Technologies wanted to promote its investments in people across the United States. IOP created a platform for the corporate reputation campaign, extending the digital brand we developed on the corporate site.

The microsite served as the “home base” for information and a resource for the media.  This campaign ran on social media, news outlets and on all company websites and intranets.

IOP conceived, designed and developed the site in a few weeks, and supported the campaign by hosting the site as well as creating a toolkit of promotional assets. We supported the company and the government relations group in its communications efforts.