Print and Online Annual Review
Zoetis, the world’s leading animal health company, went on its own in 2013 and envisioned its first annual review to capture its accomplishments and culture; help build brand recognition; and also serve as a corporate brochure for multiple stakeholders in eight languages. With only one opportunity to create this important inaugural document, Zoetis engaged IOP as its partner.
IOP designed and produced the annual review to function as a corporate brochure to help build their reputation, brand and name. We used the company’s core commitments as a framework to talk about what the company does and the value they provide to its customers. Deliverables were a print report and a responsive online version.
“For our first-ever Annual Review, we wanted an experienced partner who could guide us through the whole development and production process as well as give us confidence in creating a memorable and historic communication for Zoetis. The team at Ideas On Purpose respected the work we did to develop the Zoetis brand, and brought their own creativity and technological savvy to the design of a print and digital review... Their counsel, design capability and partnership throughout the project were spot-on for what we needed.” — Martin Forrest, VP, Corporate Communications, Zoetis
What We Did
User Experience Design