What We Did
- Creative Strategy
- Print Design
- Interactive PDF Design
For Zoetis’ inaugural corporate social responsibility reporting effort, IOP first visualized the company’s six responsibility pillars. This graphic was used widely.
Then, we then used those pillars as the organizing principle for their first CSR publication, an interactive PDF. The document coincided with, and informed, upgrade of the responsibility section of their website and helped kick off the company’s efforts to formalize their CSR program.