Hilton

What We Did

• Creative Strategy
• Digital Design
• PowerPoint
• Infographics
• Social Media Graphics
• Accessibility / ADA PDF

Hilton partnered with IOP for a sixth year to produce its 2025 Travel with Purpose (TWP) Communications suite. IOP created the visually driven TWP Report and accompanying frameworks, performance documents, and a highlights PDF, along with a companion Hilton Global Foundation (HGF) Impact Report and a suite of supporting materials, all presenting Hilton’s impact as one cohesive story. It is all hosted on the Travel with Purpose website.

IOP refreshed and extended the established TWP design system across all the deliverables. The team updated progress-tracking charts to show at a glance how Hilton is advancing toward its 2030 goals, and created new infographics to make Hilton’s ISO standards, Plastics Reduction, and other initiatives easy to understand. The team also made multiple formats so Hilton can carry the story into presentations and social channels.

To support AI optimization in content and design, IOP created ADA-compliant and AI-optimized materials across the suite.

Visit the TWP Report Suite Website

View the HGF Impact Report View the TWP Report