IOP announces Brand New Brand! 2019, a pro bono juried nonprofit rebrand initiative

Brand New Brand

IOP is now accepting applications for its third Brand New Brand! pro bono initiative to rebrand a deserving nonprofit. “We’re excited for this, as always,” says Darren Namaye, a principal of Ideas On Purpose. “It’s a great way for us to give back, doing what we do best. We harness our agency’s collective creativity to help an organization tell their story in a cohesive, visually compelling way. By taking a nonprofit’s marketing and communications to the next level, we help them to further their mission.”

The Brand New Brand! 2019 initiative is free for the recipient and open to nonprofits within 150 miles of New York City that are at least three years old. Full details and the application form are available here; applications are open until March 15. 

Dominion Energy details clean energy efforts in latest Sustainability & CSR Report

CEO Tom Farrell says, “You asked for cleaner energy, and we are delivering.”  To help customers, employees, investors, communities and all stakeholders better understand the efforts underway, Dominion Energy issued its robust digital 2018 Sustainability & Corporate Responsibility Report. The report, issued in accordance with core GRI standards, is a detailed look at Dominion’s progress across the 19 states in which it operates. Visit the site.


Bringing the Zoetis employer brand to life online

Zoetis launched their new Careers website featuring big, striking visuals and an easy-to-use interface. The new site is anchored in the company’s culture and core beliefs, creating a better candidate experience. With a mobile friendly design and 13 international country pages, this site will help Zoetis in its quest for talent around the world. Visit the site.

A new site to capture Tradeweb’s speed and intelligence

Tradeweb, a leading electronic trading venue, was moving faster than its website. The site had become dense and difficult to navigate, with the lack of clear visual hierarchy hurting visitors’ ability to find information and take action. IOP partnered with Tradeweb to tackle these challenges. The new site is easily navigable and clearly organized, as well as rich with video, infographics and images. It is the catalog of Tradeweb’s products and services, and a launchpad into Tradeweb thought leadership. Visit the site.

IOP clients win 2018 WebAwards

We’re thrilled to share two IOP-designed websites that have been recognized in the 2018 WebAwards with the Standard of Excellence WebAward. Kids In Crisis and Bioethics International both won in the Nonprofit category. Learn more about the WebAwards here.

Avenda Health & EcoSpaces brands recognized

Two IOP clients were recognized in Graphis 7, a highly competitive, juried publication. Avenda Health, a medical device and personalized medicine company focused on the treatment of prostate cancer, was honored. Ideas On Purpose created the complete brand system, including naming, strategy, visual identity, website and applications. EcoSpaces Education was also honored. IOP created a full visual identity system including digital and print applications, environmental graphics and more. Each brand received an honorable mention.

7 clients win at 2018 ARC Awards

Seven IOP clients were recognized in the 2018 International ARC Awards, recognizing the best print and digital annual reports for 2017. Hubbell, NYU Langone Health, Memorial Sloan Kettering, Navigators Group, Nielsen, Simon Property Group and United Technologies were all recognized. Memorial Sloan Kettering and NYU Langone Health Research Reports are up for Grand awards, for best in their categories. We’ll know more in the fall.

IOP clients win big at the 2017 Vision Awards

IOP clients again took top honors at the 2017 Vision Awards, including 16 of the 80 top Annual Reports in the Americas, with 6 Reports honored as the best worldwide. Sponsored by the League of American Communications Professionals (LACP), the awards honor the best in corporate reports, both Annual Reports and Sustainability Reports from around the world. IOP digital and print reports for Dominion Energy, Nielsen, Stanley Black & Decker, Hubbell, Navigators Group, AGCO and United Technologies all won top honors.

United Technologies won a 2018 Questar Video Award

United Technologies won Bronze in the 2018 International Questar Video Awards for the Videos we created for the 2017 Annual Report. Watch all 5 videos in the microsite here.

Kids In Crisis launches new brand and website

We are proud to announce the launch of the new Kids In Crisis brand. The second Brand New Brand recipient, Kids In Crisis provides 24/7 support to help children and families resolve conflict. Fairfield County, Connecticut based, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health.

The new visual identity system encapsulates the organization’s combined optimism and dedication to their mission. The entire brand system perfectly encapsulates the organization’s combined optimism and dedication to their critical mission.

Hubbell launches 2017 digital and print annual report

Hubbell launched its IOP-designed 2017 print and digital annual report and financial highlights! For the homepage’s digital design, we created a smooth, user-friendly scroll to beautifully reflect this year’s theme, “Experience Our Evolution” — a nod to Hubbell’s focus on building upon past foundations for present and future innovations.

The digital report and featured downloadables are equally accessible by (and formatted for!) desktop and mobile devices. Explore the full website.

Stanley Black & Decker launches integrated reporting suite

Stanley Black & Decker launched the IOP-designed and developed 2017 Year In Review suite. We again created a robust, video-enhanced site built on the theme “Purpose Driven”. The suite of materials is anchored by the digital Year in Review, with an annual and responsibility report included.

See the website here.