Our judges selected Kids In Crisis as the second recipient of our BrandNewBrand! award.
Kids in Crisis provides 24/7 support to help children and families resolve conflict. Based in the Fairfield County, Connecticut area, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health.
The new visual identity system encapsulates the organization’s combined optimism and dedication to their mission. From the logo to a photo library to their new website, IOP and our partners supplied the communication tools to speak to their most important audiences, and created a platform to share their ideas and offer support.
The process is detailed below. See the case study.
The new Kids In Crisis brand launched in May of 2018, the result of months of collaboration between IOP, our partners and Kids In Crisis. The fresh logo and tagline capture the mission and spirit of the organization. The photo collection showcases the spirit of the kids. And, the new visual identity is applied across communications tools, from PowerPoint and Word templates, to postcards and t-shirts, to the center of their communications: a new robust website we designed and built. See the case study.
Executive Director of Kids In Crisis Shari Shapiro said this: “On behalf of Kids In Crisis and the children and families we serve, I can’t thank you enough for everything that you have done for us. We are better today because of you. Our message is clearer because of you. Our look is fresh and new because of you. We know we have our work cut out for us but we are up for it and thrilled. Ideas On Purpose really rocks!”
We are proud to announce the launch of the new Kids In Crisis brand. The second Brand New Brand recipient, Kids In Crisis provides 24/7 support to help children and families resolve conflict. Fairfield County, Connecticut based, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health.
The new visual identity system encapsulates the organization’s combined optimism and dedication to their mission. The entire brand system perfectly encapsulates the organization’s combined optimism and dedication to their critical mission.
Once we prepped the design our development team went to work building the Kids In Crisis website in WordPress.
Although we’ve worked with many CMS platforms, WordPress is easy and often self-explanatory to use, with a consistent back-end across all pages. WordPress requires very little training and is already widely adopted. We wanted to give Kids In Crisis a website they could easily and painlessly maintain on their own.
The new site will help Kids In Crisis better reach their audiences, keep news and event information fresh, collect donations and — more importantly — make sure those in need of their services are always able to quickly and easily find what they need.
Learn more about BrandNewBrand!
We had a wonderful photoshoot with Peter Ross, capturing the spirit of Kids In Crisis’ mission and the programs they offer. The kids had a fabulous time—and so did we!
Beyond having fun with the Kids In Crisis community, we wanted to provide their team with a library of photos to use along with the new brand identity. The photos bring the programs to life and put faces of the types of kids they help front and center. And, the photos humanize the programs while demonstrating the positive impact.
Many thanks to Peter Ross Photography for the official photography and his generosity.
With the UX underway, we went to work on the visual identity.
We explored a broad range of possibilities for the visual expression of the brand, and shared our favorites with Kids In Crisis. Once we aligned on the right choice, we went to work creating the full visual identity system. We are looking at color, typography and the way they communicate with their supporters. We look at how the identity needs to live, both digitally and in print. We are creating a living system, something that will serve Kids In Crisis for a long time, and won’t get stale.
The entire studio is having fun collaborating and contributing their expertise. We’re looking forward to the big reveal!
Once the strategy was in place, we went to work on the Kids In Crisis web presence.
The old website was not working for KIC: it didn’t support their mission, fundraising needs or even operations. In fact, before we could finish our assessment, the site failed.
With a temporary page in place, we knew we needed to step back and assess who the site visitors were, what they were looking for and what Kids In Crisis needed them to know. Since there were no analytics, we talked to the team and made educated assumptions. (And, we put an analytics plan in place for the new site.) Through sitemaps and wireframes, we began the process of helping translate the strategy into reality. The planning will meet up with visual design in the next step.
Kids In Crisis was seeking to broaden its message and expand it’s reach to children, families and communities. Top of mind goals were to increase awareness, easier accessibility and share knowledge of the critical resources and services they provide.
Kids In Crisis (KIC) needed a clearly defined North Star—something to help guide decisions and allocate resources.
Building on our learnings and research, we realized the strategy was in plain sight and developed a new brand platform:
The Brand New Brand 2017 recipient is Kids in Crisis! Kids in Crisis provides 24/7 support to help children and families resolve conflict. Based in the Fairfield County, Connecticut area, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more.
We were lucky enough to meet with the team for an initial discovery meeting, and we’re excited to get the project started. We went on a tour of KIC’s facilities and met with their team to learn about their mission, their needs and their vision for the future.
A selection of Kids in Crisis’s current printed materials.
This year, we enlisted Joanna Breitstein, Denielle Sachs and Jenny Sia to select the 2017 Brand New Brand finalist. They generously donated their time, coming into the IOP office and offering their expert backgrounds to determine our finalist.
How Brand New Brand Works
Brand New Brand judging happens in two rounds. First, IOP experts and our partners make an initial selection of semi-finalists. We ensure the semi-finalists meet all of the criteria for a successful partnership and agree to basic terms (i.e., be able to participate in the workshop, attend presentation sessions and be able to support the ongoing implementation of the new brand). Then, we engage the help of our independent judges, who select the finalist of Brand New Brand.