Brand Strategy, Visual Identity and Website

Kids In Crisis

Kids In Crisis provides 24/7 support to help children and families resolve conflict. Based in the Fairfield County, Connecticut area, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health.

The new visual identity system encapsulates the organization’s combined optimism and dedication to their mission. The entire brand system perfectly encapsulates the organization’s combined optimism and dedication to their critical mission to offer vital support to kids, teens, and families struggling with abuse, bullying, and mental health. 

Here’s what Shari Shapiro, Executive Director of Kids In Crisis, had to say: “On behalf of Kids In Crisis and the children and families we serve, I can’t thank you enough for everything that you have done for us. We are better today because of you. Our message is clearer because of you. Our look is fresh and new because of you. We know we have our work cut out for us but we are up for it and thrilled. Ideas On Purpose really rocks!”

The Brand New Brand project was amplified with the generous support of our partners. It would not have been possible without them.  Read about the process and multidisciplinary team.

Visit the site.

What We Did with our Partners

  • Brand Strategy
  • Creative Strategy
  • Digital Design
  • Digital Strategy
  • Digital Templates
  • Identity Design
  • Information Architecture
  • Messaging
  • Print Design
  • Photography
  • User Experience Design
  • Website Development