Pfizer Launches 2011 Online Annual Review

Today Pfizer launched their 2011 Online Integrated Annual Review. Pfizer continues to lead a new trend in corporate reporting in the US, combining their annual review and responsibility report.

For 2011 Pfizer produced a web-driven review utilizing video. The review includes both financial and non-financial performance metrics and a full GRI index. The site showcases the concepts at the company’s core: Determination, Innovation and Humanity.