In 2013, 82% of the Fortune 200 chose to use an annual report as an opportunity to communicate beyond the minimum financial requirements — up from 77% in 2012. But, some approaches are favorites and others are waning.
Many trends are at play, some of them seemingly contradictory. New media, new rules, diverse solutions, but still the familiar challenge of how best to communicate the vision and value of your organization, in order to make a definite impression on people who matter. If you’re looking for the right approach for your organization, you’ll have to balance many competing factors, including budgets, what stakeholders expect, what you need to achieve, and where you wish to stand among your peer set.