NYU Langone Health
2019 Departmental Highlights Campaign
What We Did
- Creative Strategy
- Collateral System
- Email Template Design & Implementation
- Print Design
- Print Production
NYU Langone Health needed to raise the institution’s profile among key influencers nationwide. Langone turned to long-time partner IOP to help re-conceive the approach communicating departmental highlights both digitally and in print.
For the 6th consecutive year, IOP created a system of departmental communications through oversized publications designed to attract attention and promote the year’s highlights. In addition, IOP developed strategic digital outreach with a system of graphic emails pushing the audience to content on NYULangoneHealth.org. The results of this sustained effort have been improved status in the US News & World Report hospital ratings.
