Boston Scientific Sustainability Strategy, Highlights & Social Campaign
What We Did
Content Strategy & Writing
Boston Scientific partnered with IOP to raise the profile of their sustainability content and improve their reporting. Initially we created sustainability highlights from their 2019 Integrated Report, giving internal stakeholders a way to incorporate key sustainability topics into presentations to customers, communities, investors and other key audiences. IOP also created a social campaign to promote sustainability and responsibility initiatives across Boston Scientific’s social channels.
IOP also dove into a research, benchmarking and reporting strategy assignment. Looking at peers, “raters and rankers” as well as frameworks, we created a set of reporting recommendations, structures and themes for the company to use in its upcoming 2020 Integrated Report.
Boston Scientific was pleased! A communications leader said: “The insights and guidance from the benchmarking work will be incredibly helpful as we gear up for this year’s report. Your engagement with our team, the [sustainability] council and our executives was fantastic.”