Hertz
Sustainability & Impact Report
What We Did
Creative strategy
Interactive PDF Design
Infographics Design
ADA Compliance
Hertz, a leading global car rental company, partnered with IOP and Anthesis to develop its 2024 Sustainability & Impact Report. With a renewed corporate strategy underway, the company sought to create a visually compelling and dynamic report.
Working closely with Anthesis, who provided end-to-end advisory and content development support, IOP translated the report’s theme, “Our Journey Together,” into a design system that makes key information easy to navigate while still providing depth for readers seeking additional detail.
IOP brought the report’s theme to life by incorporating a graphic line—referencing the line detail in the Hertz logo—as a unifying design element. This bold visual device represents the journey the company is on, and the journeys its customers take, while serving as an anchor to connect content throughout the sections. Among many uses, the “journey line” forms the basis of a custom timeline to immerse readers in Hertz’s journey from its founding in 1918 to the present. Throughout the report, quotes from Hertz’s executive leadership team add a human touch, grounding the content and reinforcing the company’s commitment to its customers.
IOP created a system of bar and pie charts to distill complex metrics into digestible pieces and engaging data visualizations. We designed infographics to clarify governance structures and Hertz’s new investigations protocol, making business functions accessible to a broad audience.
