NYU Langone Health

What We Did

• Creative Strategy
• Print Design & Production
• Interactive PDF Design

NYU Langone Health’s (NYULH) Division of Rheumatology partnered with Ideas On Purpose to produce its 2025 Year in Review, continuing a relationship between IOP and NYULH that spans nearly a decade of print and digital marketing materials across nearly every department. The Rheumatology division sought to further improve its visibility and reputation among referring physicians, philanthropic supporters, prospective faculty and fellows, and the national rheumatology community, using the report to showcase its research successes and faculty expertise. IOP delivered a fresh design for the Report working within the NYULH brand system.

IOP designed the report’s look and feel with a bold, immersive cover treatment pairing skeletal and antibody imagery to convey the division’s focus on autoimmune disease and musculoskeletal care. Throughout the report, IOP centered photography of the division’s physicians and researchers, reinforcing the clinical team behind the year’s achievements. A modular layout incorporates quick-fact callouts and pull quotes from featured faculty, giving readers an at-a-glance view of the division’s scale and impact.