Corporate Website

Stanley Black & Decker

Stanley Black & Decker tasked IOP with reinventing their corporate website. Our solution included a refreshed UX/UI to showcase the company’s purpose and mission and a ground up look at the writing.

A large organization with many major brands across several operating units, IOP worked to streamline the navigation and create clear organization and communication while moving to a visually rich format. Using a responsive device agnostic design, key audiences are engaged including media, investors, potential employees and other key stakeholders. IOP worked in an expedited timeframe, collaborating with a SBD’s development partner, to craft a dynamic, flexible system supporting the company in a time of rapid growth.

In the first 4 months since the launch, engagement has improved with increased user time on the site and a 29% increase in page views in the Careers section alone. And, the site was awarded a Standard of Excellence in the 2017 WebAwards.


Visit the site.

What We Did

  • Digital Strategy
  • Digital Design
  • User Experience Design
  • Content Strategy & Writing
  • Website Development QA