The Rabbit Books & Bar

What We Did

• Creative Strategy
• Visual Identity Design
• Website Design &  Development
• User Experience Design
• Templates & Business Documents
• Website Maintenance

The Rabbit Books & Bar in Manhattan’s East Village partnered with Ideas On Purpose to create its visual brand and digital presence from the ground up. IOP developed the store’s full visual identity giving The Rabbit a cohesive presence before its doors even opened.

Collaborating with the interiors team we established the color palette to be used across the physical and digital space. Then, IOP built the store’s website — connecting The Rabbit’s retail, hospitality, and community programming to an accessible, responsive site with SEO and GEO best practices. IOP also produced a full logo toolkit and guidelines, and extended the identity across business cards, table signage, social media templates, and a set of in-store materials including menus, shelf talkers, and event signage, along with web assets for multiple platforms. IOP designed self-service templates for email, a newsletter, postcards, bookmarks, in store table signs, and events, giving The Rabbit ready-to-use tools and self sufficiency.

Since opening their doors in August 2026, The Rabbit has drawn strong foot traffic and positive reviews, and in under 3 months built an engaged following of more than 11,000 on Instagram. We are excited to continue our collaboration!

Visit the site: https://www.therabbitbooksandbar.com/