Robert Wood Johnson Foundation
Visual Identity & Communications

What We Did

  • Brand Strategy
  • Annual Reports
  • Collateral Systems
  • Creative Strategy
  • Digital Design
  • Event Graphics
  • Identity Design
  • Infographic Design
  • Print Design
  • Publication Systems
  • Social Media Assets
  • Visual Identity

For over a decade we have spent a great deal of time with this thoughtful organization, collaborating on the Robert Wood Johnson Foundation brand and communications while also helping to create brands for organizations, programs and initiatives the Foundation has funded.

For the Foundation we act as stewards of the brand, evolving and refreshing it when needed, creating guidelines, internal and external communications, as well as special one-off items.

“We’ve worked with Ideas On Purpose (IOP) for more than a decade. The partnership we have has helped bring order to our brand assets and have shown our grantees how the investment of design can bring value to their own brands. Whether working on large expansive projects or smaller visual identity projects, IOP brings an intelligence and energy to the work. The depth of their skills in design and brand research & strategy help us to use design more strategically and create stronger, more successful brand interactions and experiences for our audiences.”

Joan Barlow, Creative Services Officer
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