Stanley Black & Decker
Corporate Website

What We Did

  • Digital Strategy
  • User Experience Design
  • Content Strategy & Writing
  • Digital Design
  • Website Development

Stanley Black & Decker, a Fortune 500 company with many consumer and B2B brands, faced challenges with an outdated website that didn’t represent the dynamic business.  We were thrilled with the opportunity to help solve the issues.

IOP created a new site leveraging the company’s purpose-driven mission. We optimized the user experience and revamped the writing, brand voice, and navigation, all while moving to a visually rich format. The streamlined user experience enabled key audiences of investors, potential new employees and other stakeholders to quickly discover relevant information.

In the first 4 months following launch, engagement improved with increased user time on the site and a 29% increase in page views in the Careers section alone. And, the site was awarded a Standard of Excellence in the 2017 WebAwards.

Visit the site

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