Tradeweb, an electronic trading leader, was moving faster than its website. The site had become dense and difficult to navigate, with the lack of clear visual hierarchy hurting visitors’ ability to find information and take action.
IOP partnered with Tradeweb to tackle these challenges. The new site is easily navigable, well-organized, and rich with video, infographics and images. It is the catalog of Tradeweb’s products and services, and a launchpad into Tradeweb thought leadership. All while delivering streamlined architecture, optimized user experience and elevated brand expression.
IOP collaborated with Tradeweb’s dev team to ensure a seamless site launch. Two years after launch we refreshed the site updating the art and incorporating changes to integrate their evolving brand. We also designed the IR site when the company went public. We continue to evolve and support their corporate online presence.