Tradeweb
Corporate Websites
What We Did
Creative Strategy
Digital Design
Digital Strategy
Infographic Design
Motion Graphics & Video
User Experience Design
Website Build Kit
Tradeweb, an electronic trading leader, was moving faster than its website. The site had become dense and difficult to navigate, with the lack of clear visual hierarchy hurting visitors’ ability to find information and take action.
IOP partnered with Tradeweb to tackle these challenges. The new site is easily navigable, well-organized, and rich with video, infographics and images. It is the catalog of Tradeweb’s products and services, and a launchpad into Tradeweb thought leadership. All while delivering streamlined architecture, optimized user experience and elevated brand expression.
IOP collaborated with Tradeweb’s dev team to ensure a seamless site launch. Two years after launch we refreshed the site updating the art and incorporating changes to integrate their evolving brand. We also designed the IR site when the company went public.
