Tradeweb, an electronic trading leader, was moving faster than its website. The site had become dense and difficult to navigate, with the lack of clear visual hierarchy hurting visitors’ ability to find information and take action.
IOP partnered with Tradeweb to tackle these challenges. The new site is easily navigable, well-organized, and rich with video, infographics and images. It is the catalog of Tradeweb’s products and services, and a launchpad into Tradeweb thought leadership. All while delivering streamlined architecture, optimized user experience and elevated brand expression.
IOP collaborated with Tradeweb’s dev team to ensure a seamless site launch, and continues to evolve and support the site.