United Technologies
Corporate Website
What We Did
- Digital Strategy
- Digital Design System
- Information Architecture
- User Experience Design
- Website Development
- Website Maintenance
UTC engaged IOP to reimagine and redesign UTC.com from the ground up. For this sprawling conglomerate with multiple businesses and major brands, IOP worked
to streamline navigation and create clear organization while moving to a visually
rich format.
IOP assembled a team of best-in-class partners, working with DataArt (technology) and Atlantic 57 (content), while IOP led on Information Architecture, User Experience, User Interface and Visual Design (as well as creating graphic elements, campaigns and corporate communication). We acted as quarterback, and Product Manager. The team initially created a state-of-the-art website in SharePoint. Then in 2019 we refreshed, redesigned and re-platformed to SiteCore.
The site was optimized to serve key stakeholder and influencer audiences including job seekers, investors, sustainability community members, and the media. Throughout the years long engagement, the team ran a continual improvement process, adding content and features, adapting to changes, enhancing and improving the user experience across all devices and viewports.
We also collaborated on a supplier portal site, an employee experience/talent & recruiting site, a dedicated ethics site, a Community Impact site, among many many other initiatives.
In addition, during our years long collaboration IOP was a vital corporate communications partner, we designed and developed numerous campaigns, sustainability, and corporate reporting sites, printed communications, and PDFs.
Finally, when UTC became Raytheon we evolved the design and built on the existing design system in SiteCore to transform the site into the new brand and it became Raytheon.com. One year, post merger, we transitioned maintenance, content, design and development to an internal team.
Here is a deep dive into the Design System we created for the Raytheon handoff.
Our work was recognized as the best by the Web Marketing Association, iNova, International Business: Stevie® Awards; League of American Communication Professionals, American Web Design Awards, the International ARC Awards, among many others.
