What We Did
- Digital Strategy
- Digital Design
- Information Architecture
- User Experience Design
- Website Development
- Website Maintenance
UTC engaged IOP to reimagine and redesign UTC.com from the ground up. For this sprawling conglomerate with multiple businesses and major brands, IOP worked to streamline navigation and create clear organization while moving to a visually rich format.
IOP assembled a team of best-in-class partners, working with DataArt (technology) and AMS (content), while IOP led on Information Architecture, User Experience, User Interface and Visual Design. The team created a state-of-the-art website in SharePoint, and then refreshed and renewed it two years later. We continue to support and evolve it today.
Using responsive design, optimized for desktop, tablets and mobile phones, key audiences are engaged. The site introduced many features to make the content accessible including custom curated search, mega menu drop-downs, filters on content and more.
In the first few weeks of use, the analytics show increased time on the site, increased depth of visits, as well as increased overall page views and unique visitors.