In our sixth installment we look at trends for 2015 reports released in 2016. In 2016, 75% of the Fortune 200 chose to use an annual report as an opportunity to communicate beyond the minimum financial requirements — up slightly from 71% in 2015. Responsibility Reports continue to increase. Companies producing reports use the communication opportunity to their full advantage.
If you’re looking for the right approach for your organization, you’ll have to balance competing factors, including budgets, what stakeholders expect, what you need to achieve, and where you wish to stand among your peer set. No longer a mere compliance activity, annual reporting remains what it has always been: a strategic communication opportunity to set the terms for the ongoing, necessary conversation with shareholders and stakeholders.