Over the past 20 years, we’ve with numerous clients and development teams, using a wide array of CMS platforms. We’re always ready to support whatever technologies our clients need—but when asked, we often recommend WordPress.
IOP is focused on creating bespoke websites—we don’t use off-the-shelf templates with predetermined areas to fill in. (Those are great, inexpensive —if limited—options for a simple first website.) There are many factors which drive our client-specific development recommendations, but for projects of the right scale and complexity, here’s why we choose WordPress over similar platforms:
8 Reasons to Use WordPress
Popularity. WordPress is the most commonly used CMS in the world, and it has held that title for more than seven years. It powers The White House, The Walt Disney Company, BBC America, Sony Music, and many, many more. All told, around 30% of all active websites, ~60% of all CMS-driven sites are on the platform.
Ease of use. If non-technical people will be managing the site and maintaining the content WordPress has a simpler interface and is easier to use. And because it’s so prevalent on the web, many have likely used it before (plus it’s simple), making training staff and updating a breeze.
Proven. We don’t want our clients to be guinea pigs. WordPress has been available since 2003, and it has used that time to grow and mature.
Customizability. With an open source codebase and an extensive ecosystem of resources, we’re able to customize WordPress to suit the unique needs of our clients.
Multi-User. Content management can be either centralized in one or two people, or distributed among a larger team.
Search engine friendly. Features such as automatically-generated metadata, mobile-friendly image optimization, and built-in permalink support give WordPress sites an edge in the SEO space.
Economical. WordPress itself can be used for free. (Though to be fair, there are fees for hosting, plug-ins, an agency to create the site and maintenance.)
Managed hosting availability. Secure, stable managed hosting platforms built for WordPress are dedicated to keeping your site online. Based on experience, we highly recommend WP-Engine.
WordPress is not the right tool for every situation, there are lots of articles on the topic of the ‘right’ CMS. WordPress isn’t great for complex integrations with custom systems, complicated taxonomies or lots of custom requirements. But it fits the bill for many sites.
And, an added bonus, we’ve been working in WordPress so we have a set of common parts and pieces we can quickly customize for clients, making development cost effective and allowing us to focus on the unique needs of each client.
We’re happy to discuss the options and see what’s right for you.
Below are a few examples of sites we’ve built in WordPress, click to learn more: