Brilliant Earth
Sustainability Report
What We Did
- Creative Strategy
- Digital Strategy
- Digital Design
- Infographic Design
- PDF Digital Design
- Website Design
- Website Development
IOP once again partnered with Brilliant Earth, the global leader in ethically sourced fine jewelry, to create their Mission Report and expand their corporate website to support Mission content. This year, the effort was concurrent with their brand refresh, and IOP was able to support the development of the report and Mission web section while partnering with the internal Marketing team for a simultaneous launch of the refreshed brand and website.
Their third report since going public, it highlights the company’s commitment to their four foundational Mission pillars: transparency, sustainability, compassion, and inclusion. IOP also created several infographics to facilitate better understanding of the key issues.
In parallel, leveraging content developed for the report, IOP designed and built an extension of the Mission section of the corporate website, seamlessly supporting current content and expanding the depth and breadth. We worked with the company to determine how to weave together site pages to create a unified user experience while supporting the customer journey. We also created PDF ‘tear sheet’ take-aways for key topics supporting the sales team and customers looking for a deeper dive while creating a home for evergreen sustainability information. The strategy of using the web to lighten the load of their sustainability report will have benefits for years to come.
The combination of the report and website offers all Brilliant Earth stakeholders—from investors to customers—the depth of the content in the format they prefer. Response to the web pages and report has been strong, with an excitement around functionality for different types of readers. They are thrilled with the results.
“Always working with our end goal and sharp due dates in mind, IOP brought their creative rigor, sustainability expertise, and web development skills and to our Mission report and site. The team delivered intelligent design thinking and execution that was on-brand for both the report and website. Energy, flexibility and above all partnership were constant throughout the process, and we have a report everyone is gawking at and webpages with strong results out the gate. We are proud of our accomplishments in sustainability and IOP has showcased this for us.”
— VP Sustainable Sourcing + Sustainability
